The Future of Component Relations

Component relations is a vital and necessary subspecialty of association management, yet awareness of the scope and experience required to successfully manage a component relations program is still very low within the profession. There is also sometimes confusion about the role of components and the staff that support them within the association.

This white paper identifies the critical factors affecting associations and their components, and potential implications for association strategy. The Future of Component Relations market research was conducted in partnership with the 2013-2014 ASAE Component Relations Council via a qualitative research study of association environmental factors, principal challenges, and key success factors related to the future of component relations.