The Future of Association Engagement

The Great Recession of 2007 had a significant impact on how organizations and individuals interacted with associations. The purpose of this white paper is to identify how the economy continues to evolve as a result of the Great Recession and how this economic evolution will continue to impact member engagement with associations and membership models.

This white paper was developed in cooperation with the ASAE Foundation and uses Association Laboratory’s proprietary research, including a study conducted on behalf of Association Forum in spring of 2007 (prior to the Great Recession), to address the evolution and impact on associations.

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