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Participation as a Vital Link to Membership Satisfaction and Renewal

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Participation as a Vital Link to Membership Satisfaction and Renewal

This Issue Brief provides tips on identifying and reducing/removing barriers to participation in an association.

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Creating a Knowledge Base for Membership Marketing Success

This Issue Brief explores an area too often ignored by associations; identifying valuable target markets and assessing market needs.

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Membership Dues as a Strategic Marketing Tool

This Issue Brief provides an overview of membership dues, and how they can be used as a marketing strategy and financing tool for an association.

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Introduction to Successful Association Data Mining

This issue brief provides an introduction to the data mining process and the potential for data mining tools to help associations make better strategic decisions.

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Controlling Potential Product Cannibalization

This issue brief outlines the six steps to guide product and pricing strategies in a way that avoids product cannibalization

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Professional Development in Difficult Economic Times

This issue brief introduces the challenges faced by association as they seek to increase revenue through professional development programs, as well as steps associations can take to address these challenges.

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Practical Execution of a Membership Marketing Program

This Issue Brief explores the three distinct phases of membership marketing process which includes understanding your membership, recruiting new members, and retaining those members.

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