Participation as a Vital Link to Membership Satisfaction and Renewal
This Issue Brief provides tips on identifying and reducing/removing barriers to participation in an association.
Creating a Knowledge Base for Membership Marketing Success
This Issue Brief explores an area too often ignored by associations; identifying valuable target markets and assessing market needs.
Membership Dues as a Strategic Marketing Tool
This Issue Brief provides an overview of membership dues, and how they can be used as a marketing strategy and financing tool for an association.
Introduction to Successful Association Data Mining
This issue brief provides an introduction to the data mining process and the potential for data mining tools to help associations make better strategic decisions.
Controlling Potential Product Cannibalization
This issue brief outlines the six steps to guide product and pricing strategies in a way that avoids product cannibalization
Professional Development in Difficult Economic Times
This issue brief introduces the challenges faced by association as they seek to increase revenue through professional development programs, as well as steps associations can take to address these challenges.
Practical Execution of a Membership Marketing Program
This Issue Brief explores the three distinct phases of membership marketing process which includes understanding your membership, recruiting new members, and retaining those members.