Looking Forward™ 2019 is the association sector’s leading environmental scan. The 8th Edition of the report is based on data collected from nearly 400 trade and professional association CEO’s and other senior executives. These leaders represent thousands of association members from more than 20 industry and professional sectors. It examines relevant differences between trade and professional associations. It highlights differences by association scope – from local to global.
For the first time ever, Looking Forward™ 2019 includes insights by association CEO’s into the strategies they believe will be critical to success. Looking Forward™ 2019 also incorporates a 6-year meta-study looking at changes in the association business environment over time.
Looking Forward™ is the association industry’s most current, relevant and useful environmental scan. It will give you the evidence-based insight necessary to lead the conversation about your association’s future.
Need more information and custom insights on the meaning of the results? Access our 3-hour Futures Curriculum HERE.
Understand the 53 Environmental Forces in 5 Critical Domains Impacting Association Members
Looking Forward™ examines 53 different business factors in 5 domains (Technology, Economy, Workforce, Government and Global). It provides insight into how the changing business environment influences the needs of association members.
Understand how changes in technology and mergers and acquisitions are changing the relationship between members and associations. See how the everything from the overwhelming amount of information to workforce challenges to changes in international treaties impact your members’ needs. See how these changes create opportunities for forward-thinking association leaders.
Assess the 51 Different Implications on Association Strategy
The report assesses 51 different implications on association strategy. Virtually every significant strategy currently pursued by trade and professional associations from membership to government affairs is examined.
Learn about the underlying challenges facing the understanding of new member audiences and the ability of associations to create a customized value proposition. See how struggles with content strategy impact the entire content value chain. Identify how the changing nature and intensity of is forcing associations to re-think who they work with and why.
Learn What Leading Associations Are Doing to Adapt to a Dynamic World
Looking Forward™ looks at 30 different external and internal strategies being implemented by association leaders to help associations adapt to a dynamic world.
From content strategy to membership strategy, associations are not standing still The study asked association CEO’s what strategies they are pursuing to adapt to their world – and which strategies they believe are most important to their success. From ideas on expanding market reach through alliances to optimizing membership models, leading associations show you what they are doing to prosper.