Looking Forward 2014

For Looking Forward 2014, Association Laboratory asked 195 executives from trade and professional associations about the factors shaping the association environment in the coming year. The findings identify issues including difficulty identifying, recruiting, and retaining qualified staff, concerns about reduced government spending, and 61 other environmental drivers.

Looking Forward is the nation’s longest running and most comprehensive environmental scan of the association sector. Incorporating information from hundreds of association leaders representing dozens of industries and thousands of individual members and members companies, the series provides leaders with unparalleled insight into the future of associations.


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