How are Associations Solving the Growth Challenge?
This webinar, first airing on October 17, 2018, outlines six key business strategies associations nationwide are pursuing to achieve revenue, membership and reputational growth.
This program is based on over 900 individual open-ended responses from association leaders to Association Laboratory’s 2018 Looking Forward™, the nation’s most comprehensive environmental scan of the association business environment. It will be a one of kind opportunity to learn how the association sector is creating new opportunities and revenue. From membership strategies to advocacy strategies this webinar introduces you to what your association peers believe works to drive growth.
About Your Presenter!
Dean West, FASAE and President of Association
Laboratory, is a noted thought leader on membership acquisition, retention and engagement theory and strategy. He is a former association CEO who has served on the ASAE Membership Council and authored the article on Membership Research for the ASAE book Essentials of Membership. A frequent author and speaker, Mr. West has advised leading state, national and global associations on membership strategy for more than 20 years.’