Global Engagement Strategy

Looking Forward 2013 identified the global system as a primary factor influencing the future success of the association industry. This white paper explores this challenge, and incorporates commentary from nine association chief staff officers and senior association executives representing associations active in the global market. Association executives will be introduced to the Global Membership Models framework, and can use this as a discussion guide to understand the current state of global membership models, key challenges faced by associations pursuing global membership development, and success factors critical to effective implementation of global membership strategy.