Controlling Potential Product Cannibalization

Today’s modern association is creating more complex product strategies than ever before.

Unfortunately, this creates a difficult problem for associations. As new products are created, they take business away from existing products and services.

The key to integrating product strategies is to take a holistic approach when viewing your association. This issue brief outlines the six steps to guide product and pricing strategies in a way that avoids product cannibalization and helps you prioritize and grow your association’s programs.