Recorded Wednesday, January 23, 2019.
Everyone seems to be talking about content strategy, but for most association professionals this leaves a lot of questions unanswered. What is a content strategy? Does my organization really need one? Where do I start?
This session will provide a basic road map to developing an association content strategy. Rather than a set, linear series of steps, developing a content strategy is an iterative process. Organizations must answer a number of key questions that will help define what a successful content strategy will look like for their organization. From there, they can begin to determine the steps that will make it happen.
Information for this session is based off of the Association Laboratory strategic whitepaper, “Introduction to Creating and Sustaining an Association Content Strategy.” It includes the perspectives of 21 association professionals representing both trade and professional member organizations.