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Creating a Knowledge Base for Membership Marketing Success

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Creating a Knowledge Base for Membership Marketing Success

This Issue Brief explores an area too often ignored by associations; identifying valuable target markets and assessing market needs.

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Membership Dues as a Strategic Marketing Tool

This Issue Brief provides an overview of membership dues, and how they can be used as a marketing strategy and financing tool for an association.

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Controlling Potential Product Cannibalization

This issue brief outlines the six steps to guide product and pricing strategies in a way that avoids product cannibalization

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