The Future of Healthcare Association Membership and Engagement

As the healthcare industry undergoes rapid change, associations will be challenged to adapt in order to thrive. Changing industry structure, revenue and reimbursement constraints, an evolving professional workforce, and other key factors all have important consequences for association members and leadership. Drawing on research conducted with 31 association chief staff officers and senior leaders, this white paper outlines the most critical aspects of the changing healthcare environment, and explores challenges and potential strategies for improving healthcare association membership and engagement.