The technologies used by business event attendees and event organizers are rapidly evolving. This creates tremendous potential to use new technological tools to make events more compelling, educational, and fun.
However, it also creates substantial challenges. Industry professionals face an overwhelming landscape of technology options, making it hard to know where to focus resources and how to make various platforms, applications, and tools work together effectively to support organizational goals and improve the attendee experience.
This research-based white paper, produced on behalf of the PCMA Education Foundation, provides professionals in the business events industry with information that can help them think creatively and strategically about how to incorporate technology into their events.